Visions on how to work and life. Moosi Interior Design is about a passion which turned into profession. I was asked to help this young business grow and take the next step by designing & directing a digital product; showcasing interior design, while also highlighting thought process and approach.

Visions on how to work and life. Moosi Interior Design is about a passion which turned into profession. I was asked to help this young business grow and take the next step by designing & directing a digital product; showcasing interior design, while also highlighting thought process and approach.

Visions on how to work and life. Moosi Interior Design is about a passion which turned into profession. I was asked to help this young business grow and take the next step by designing & directing a digital product; showcasing interior design, while also highlighting thought process and approach.

Starting from scratch. Up until the moment we started thinking about a digital product, there was no representation yet. This was a huge challenge, but also an awesome opportunity. Through conversations it was clear that photography will be important. To showcase work - but also the approach of a project and connection to nature of Moosi.

To support the content of the concept we had help of a copywriter and photographer. Through directing copy and photography cont I made sure the content created is fitting to the design concepts explored so far. The website was developed and made reality by myself, utilising my front-end skillset.

While exploring we quickly went for a magazin style layout, based on three columns throughout the website. These columns would act as foundation for all visual design decisions, while still being flexible on worthwhile exceptions of that decision. Due to nature being a major source of inspiration for the interior design we've chosen earthy and warm color tones to support the branding - which was very minimal.

What did I do?

Key info
Collaborators
Deliverables
Concept
Creative direction
Ui / ux design
Development
Category
Design
Client
Moosi Interior design
Location
Amsterdam
Jari Kloppenburg

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I'm Alexander Munz. A designer
of experiences, brands &
systems. Passionate about creating products that empower people and brands to connect.

My skillset
  • Team & Project-Level Leadership
    01
  • Design & Digital Direction
    02
  • Brand Strategy & Design
    03
  • Design of Systems & Processes
    04
  • Graphic, Visual & Motion Design
    05
  • Product Development
    06
Click for details
  • Branding
  • Brand Strategy
  • Product Design
  • Product strategy
  • UI / UX
  • Motion Design
  • Prototyping
  • Design Direction
  • Leadership
  • Developing people & culture
  • Process design
  • Design Systems
  • User testing
  • Accessibility
  • Development
  • Webflow
  • Autodidact learner

I'm all about creating amazing products and experiences that are a joy to use. Doing this while trying to align business goals with user needs and desires, definitely a tricky balancing act. I've been doing this for over 11-12 years now, trying to give a unique perspective on the projects I had the pleasure working on. I rely on a combination of methods, my experience and gut instincts to deliver results that make users happy and achieve our goals.

Throughout my career, I've worked in multiple fields, including print, advertising, motion, and product design. Even though each one has its unique challenges, I find it super rewarding to partner with colleagues & clients and help a vision come to life. My passion for product and experience design has grown naturally over time. While taking on leadership roles in various design projects, to help guide and mentor other creatives another passion was born. I believe in teamwork & diversity! Unique people, views & ideas shape opportunities to make magic happen across all (digital) touchpoints.

I'll admit, my journey into design was a bit unorthodox. I didn't go to school for it or anything. But I've been tinkering with software like Photoshop since I was a wee 12-year-old, and I even designed my first website at the ripe old age of 14! Over time, my love for problem-solving, aesthetics, and technology only grew stronger, until I knew I had to switch careers and pursue design full-time. I'm so grateful to Steam in Amsterdam for taking a chance on me and letting me bring my unique perspective to their projects.

A playlist to work with

These days, you'll find me living in the suburbs of Amsterdam, zipping around on my bicycle, taking adventurous rides on my motorbike, and exploring all sorts of things outside. But before I started wandering around the flatlands of the Netherlands, I spent a bit of my childhood in France. Most of my life though was spent in the lovely city of Cologne, in Germany

I'm a people person at heart and consider myself an empathetic and caring individual, with a love story for mountains. A few of my guilty pleasures, next to design, that I can't resist—are listening to old-school rap and obsessing over Star Wars.

A few thoughts
  • Peace. Power. Dignity. Respect. Love. Be humble.
    :-)
  • Strategy & design enable opportunities.
    Design and strategy are essential components for unlocking opportunities. Together, design and strategy can enable organizations to identify and seize new opportunities. By combining user-centered design with a strategic approach to decision-making, organizations can create innovative solutions that meet the needs of their customers, while also achieving their business objectives.
  • A few small steps, instead of one big leap.
    Breaking down a big goal into smaller, more manageable steps can help to reduce feelings of overwhelm and increase motivation. Secondly, taking small steps allows for course correction along the way, making it easier to adjust course if necessary. Small steps help to build momentum and establish habits, increasing the likelihood of long-term success.
  • Influencing human behaviour.
    By employing design principles, products and services can be created that are intuitive and easy to use, encouraging positive behaviour. For example, providing people with easy solutions on how to re-use certain products can lead to positive habits reducing plastic usage. Similarly, designing a digital product that is visually appealing & user-friendly can encourage people to spend more time with the product and engage more deeply with the content.
  • Break the rules.
    The practices and techniques we have adopted may not necessarily remain relevant moving forward. While utilising existing methodologies can offer viable solutions to contemporary challenges, embracing novel approaches is imperative for continued progress. Thus, being open to exploring and challenging traditional methodologies can foster innovation and facilitate problem-solving in the present and the future.