Creating enjoyable & easy to use products or experiences is a tough nut to crack. A complex process of matching business and strategic goals with user goals, wether it’s about a product or brand. I do this by using my 10+ years of experience working in design, while also following my instincts & observations as a designer and human.
I’ve spent countless hours designing & concepting in multiple fields, such as print, advertising, motion and product design. While it’s not always easy, it’s always extremely exciting and fullfilling to partner with a client and see them reach a intended goal or purpose. I’ve naturally transitioned to pruduct & experience design, which is my bread & butter. During this transition I directed multiple design projects, while also guiding & leading other creatives across all digital touch-points.
My journey into the field of design had no traditional start, as I did not follow an education in design. When i was 12 I have used Photoshop for the first time, designing a birthday card for my mother. Which led me to designing & launching my first website when I was around 14. I’ve always been creating, wether analog or digitally. My adventure with design simply started by a combined passion for solving problems, beauty and technology. After a few years in marketing & e-commerce I’ve decided to pursue a career in design. Up to this moment I am very grateful to Steam in Amsterdam, who had trust in me to start this journey.
Today I enjoy life in the suburbs of Amsterdam, being an eager cyclist, motorbike adventurist and all-round explorer of things. Before strolling around in the flatlands of The Netherlands, I’ve spent a bit of my childhood in France. Most of my life up until a young grown up was spent in lovely Cologne, Germany.
I do care about humans and would describe myself as an empathatic, caring person with a love story for mountains. Got to confess some of my guilty pleasures, which include oldschool-rap & Star Wars.