Branding
UI / UX
Creative Direction
Julius Clinical.
A niche science research company with great ambitions.
Personal
Graphic design
Typography
Color
Posters.
A series of poster designs I made exploring color, textures & typography.
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In order to solve a problem effectively, we must first understand it thoroughly. Relying solely on our instincts can lead us down uncertain paths, but by combining intuition with preparation, we can navigate even the most complex challenges with confidence.
While boundaries can certainly fuel creativity, it's often more productive to approach a project with a mindset of possibility rather than limitation. By focusing on what could be, rather than what can't, we open ourselves up to new ideas and fresh perspectives that can ultimately lead to more innovative and effective solutions.
Once we've gathered all the necessary learnings from the early stages of a project, we enter the truly exciting phase of creating something truly magical. Whether we're developing a functional website or designing an immersive digital experience, each stage of the process offers its own unique thrills and challenges.
Next to being out there spending time on two wheels - I like to create products and experiences humans enjoy & use. Doing this with a focus on product, branding & motion design.
When people ask me what I do for a living I usually tell them that I am a designer - which I am. Though I actually find it difficult to put myself into a category. I do a lot of things. I enjoy new experiences & connecting (with) people.
I'm all about creating amazing products and experiences that are a joy to use. Doing this while trying to align business goals with user needs and desires, definitely a tricky balancing act. I've been doing this for over 11-12 years now, trying to give a unique perspective on the projects I had the pleasure working on. I rely on a combination of methods, my experience and gut instincts to deliver results that make users happy and achieve our goals.
Throughout my career, I've worked in multiple fields, including print, advertising, motion, and product design. Even though each one has its unique challenges, I find it super rewarding to partner with colleagues & clients and help a vision come to life. My passion for product and experience design has grown naturally over time. While taking on leadership roles in various design projects, to help guide and mentor other creatives another passion was born. I believe in teamwork & diversity! Unique people, views & ideas shape opportunities to make magic happen across all (digital) touchpoints.
I'll admit, my journey into design was a bit unorthodox. I didn't go to school for it or anything. But I've been tinkering with software like Photoshop since I was a wee 12-year-old, and I even designed my first website at the ripe old age of 14! Over time, my love for problem-solving, aesthetics, and technology only grew stronger, until I knew I had to switch careers and pursue design full-time. I'm so grateful to Steam in Amsterdam for taking a chance on me and letting me bring my unique perspective to their projects.
These days, you'll find me living in the suburbs of Amsterdam, zipping around on my bicycle, taking adventurous rides on my motorbike, and exploring all sorts of things outside. But before I started wandering around the flatlands of the Netherlands, I spent a bit of my childhood in France. Most of my life though was spent in the lovely city of Cologne, in Germany
I'm a people person at heart and consider myself an empathetic and caring individual, with a love story for mountains. A few of my guilty pleasures, next to design, that I can't resist—are listening to old-school rap and obsessing over Star Wars.
