Julius Clinical's evolution on brand vs. revolution on experience. Through a new digital experience Julius Clinical had the goal to strengthen their position as a small(er) clinical research partner.

Julius Clinical's evolution on brand vs. revolution on experience. Through a new digital experience Julius Clinical had the goal to strengthen their position as a small(er) clinical research partner.

Julius Clinical's evolution on brand vs. revolution on experience.Through a new digital experience Julius Clinical had the goal to strengthen their position as a small(er) clinical research partner.

Julius Clinical is a company that focuses on conducting high-quality clinical research. Julius Clinical aims to provide their clients with the best possible experience when it comes to clinical research. They understand the importance of quality data and strive to make their research as transparent and accessible as possible.

However, they, along with many of their competitors, had difficulty showcasing this information in a way that was both efficient and easy to understand. To address this issue, me and my team were asked to rethink their brand and digital experience.
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Julius Clinical needed a way to highlight their studies, we did this using a global map. This map serves as a funnel to provide more information about all the services that Julius Clinical have provided for clinical trials, so far. In addition to this, we’ve created strategic touchpoints for Julius Clinicals clients and customers to gain knowledge about how they conduct their research and trials. As part of this a "news" channel was shaped in which Julius Clinical can share upcoming events, courses, company updates and more.

Focus on responsibilities. I took the lead in directing the creative strategy & direction for this project, overseeing the entire design process from start to finish. This involved managing and guiding the team, as well as building strong relationships with key stakeholders. Throughout the project, I was involved in everything from initial exploration and concept development, all the way to prototyping and final design. I supported and challenged the team every step of the way, ensuring that every aspect of the strategy and design was on point. At the end of the day, my goal was to create a cohesive and effective experience that met the needs of both the client and the end-users.

Julius Clinical wanted to update their branding, including their logo and other brand elements. However, their previous logo was a triangle, and this shape played an important strategic role within the company. Each corner of the triangle represented a unique trait that formed the foundation of how Julius Clinical operates: science, operations, and network.
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To honor this strategic goal, we decided to embrace the triangle and give it a fresh new twist and shape. This allowed us to maintain the importance of the triangle while emphasizing Julius Clinical's connection even more.We didn't stop at the logo, either. We created multiple branding assets, such as logos & shapes, as well as an update on colors and typography to showcase Julius Clinical's values and message. Also crafting templates for social media assets, presentations & more to ensure that the new branding was consistent across all platforms.

What did I do?

Key info
Collaborators
Deliverables
Concept
Creative direction
Brand strategy
Stakeholder management
Art direction
Category
Clinical Research
Clinical trials
Transportation
Client
Julius Clinical
Location
Amsterdam
Rens Bruinekreeft

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Amels Yachting.

A luxury experience for a very out of the ordinary group of people.

I'm Alexander Munz. A designer
of experiences, brands &
systems. Passionate about creating products that empower people and brands to connect.

My skillset
  • Team & Project-Level Leadership
    01
  • Design & Digital Direction
    02
  • Brand Strategy & Design
    03
  • Design of Systems & Processes
    04
  • Graphic, Visual & Motion Design
    05
  • Product Development
    06
Click for details
  • Branding
  • Brand Strategy
  • Product Design
  • Product strategy
  • UI / UX
  • Motion Design
  • Prototyping
  • Design Direction
  • Leadership
  • Developing people & culture
  • Process design
  • Design Systems
  • User testing
  • Accessibility
  • Development
  • Webflow
  • Autodidact learner

I'm all about creating amazing products and experiences that are a joy to use. Doing this while trying to align business goals with user needs and desires, definitely a tricky balancing act. I've been doing this for over 11-12 years now, trying to give a unique perspective on the projects I had the pleasure working on. I rely on a combination of methods, my experience and gut instincts to deliver results that make users happy and achieve our goals.

Throughout my career, I've worked in multiple fields, including print, advertising, motion, and product design. Even though each one has its unique challenges, I find it super rewarding to partner with colleagues & clients and help a vision come to life. My passion for product and experience design has grown naturally over time. While taking on leadership roles in various design projects, to help guide and mentor other creatives another passion was born. I believe in teamwork & diversity! Unique people, views & ideas shape opportunities to make magic happen across all (digital) touchpoints.

I'll admit, my journey into design was a bit unorthodox. I didn't go to school for it or anything. But I've been tinkering with software like Photoshop since I was a wee 12-year-old, and I even designed my first website at the ripe old age of 14! Over time, my love for problem-solving, aesthetics, and technology only grew stronger, until I knew I had to switch careers and pursue design full-time. I'm so grateful to Steam in Amsterdam for taking a chance on me and letting me bring my unique perspective to their projects.

A playlist to work with

These days, you'll find me living in the suburbs of Amsterdam, zipping around on my bicycle, taking adventurous rides on my motorbike, and exploring all sorts of things outside. But before I started wandering around the flatlands of the Netherlands, I spent a bit of my childhood in France. Most of my life though was spent in the lovely city of Cologne, in Germany

I'm a people person at heart and consider myself an empathetic and caring individual, with a love story for mountains. A few of my guilty pleasures, next to design, that I can't resist—are listening to old-school rap and obsessing over Star Wars.

A few thoughts
  • Peace. Power. Dignity. Respect. Love. Be humble.
    :-)
  • Strategy & design enable opportunities.
    Design and strategy are essential components for unlocking opportunities. Together, design and strategy can enable organizations to identify and seize new opportunities. By combining user-centered design with a strategic approach to decision-making, organizations can create innovative solutions that meet the needs of their customers, while also achieving their business objectives.
  • A few small steps, instead of one big leap.
    Breaking down a big goal into smaller, more manageable steps can help to reduce feelings of overwhelm and increase motivation. Secondly, taking small steps allows for course correction along the way, making it easier to adjust course if necessary. Small steps help to build momentum and establish habits, increasing the likelihood of long-term success.
  • Influencing human behaviour.
    By employing design principles, products and services can be created that are intuitive and easy to use, encouraging positive behaviour. For example, providing people with easy solutions on how to re-use certain products can lead to positive habits reducing plastic usage. Similarly, designing a digital product that is visually appealing & user-friendly can encourage people to spend more time with the product and engage more deeply with the content.
  • Break the rules.
    The practices and techniques we have adopted may not necessarily remain relevant moving forward. While utilising existing methodologies can offer viable solutions to contemporary challenges, embracing novel approaches is imperative for continued progress. Thus, being open to exploring and challenging traditional methodologies can foster innovation and facilitate problem-solving in the present and the future.