Just a little more.
Most of the boys in the team have a creative background. They mentioned a desire for a jersey based on or inspired by type. I came up with a couple of proposals of fonts we could use as a basis for their cycling outfit. We quickly aligned on a specific version of DIN and me being a German, the jokes came in quickly.
I’ve designed a very simplistic logo, based on the cycling associations name. This quickly turned out to be the foundation of the whole design, as I’ve displacement techniques to manipulate the type and use it as graphical element in the design itself. As a fun little detail we added the coordinates of the club house on the jersey as well.
