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Suffering in style.

image of a cyclist exiting a tunnel

A bunch of friends joined a cycling team and wanted a cool jersey, to stand out in the crowd. End of story, just kidding. I’ve came up with a design inspired by street style, graphic design & typography.

Category
Clothing
Client
Noord West Cycling
Work
Concept, Visual Design, Photography, Art Direction
collage of photography of a cycling jersey i designed

Displacing typography.

Most of the boys in the team have a creative background. They mentioned a desire for a jersey based on or inspired by type. I came up with a couple of proposals of fonts we could use as a basis for their cycling outfit. We quickly aligned on a specific version of DIN and me being a German, the jokes came in quickly.

I’ve designed a very simplistic logo, based on the cycling associations name. This quickly turned out to be the foundation of the whole design, as I’ve displacement techniques to manipulate the type and use it as graphical element in the design itself. As a fun little detail we added the coordinates of the club house on the jersey as well.

image of exploration with typographyexploration on a typography patter for noord west cyclingexploration on a graphical patter for noord west cyclingexploration on a graphical patter for noord west cyclingexploration on a graphical patter for noord west cyclingexploration on a graphical patter for noord west cyclingexploration on a graphical patter for noord west cyclingcycling jersey design of the back and frontcycling jersey design of the back and front
image of the final cycling jersey, worn by a cyclist under a bridge in bright light