Just a little more.
Transformation is about change and adaptation. Inspired by this I’ve proposed a design based on organic, but also very edgy shapes acting as a metaphor of transformation.
Some snapshots on exploring color, gradients and pushing for edginess.
Digital Transformers Awards has already taken place before, a color palette and slight branding was developed in earlier iterations. Nevertheless a lot of exploration on colors and updated branding were done by myself; from yellow’s to purple’s to red and everything in-between.
Together with the stakeholders we found a balance of new and old. Combining the original Logo with new graphical elements and shapes, as well as using existing colors in a new way through bold gradients, slight shadows and also movement on the website it self.
