Hello, I'm Alex. I'm a Senior Designer & Art Director, an eager cyclist, motorbike adventurist, and a autodidact learner &
explorer. Before enjoying life around Amsterdam, I've spent a bit of my childhood in France near
Strasbourg, but mostly in Germany in lovely
Cologne. I also love mountains, old-school rap & Star Wars.
Today I use my digital mindset to craft meaningful experiences & services that connect people with brands. As an autodidact I am always curious to learn and explore things I do not know much about. This helps me balance design and new or
existing technology, and challenge what’s possible today. I enjoy this the most working in an eclectic group of ambitious people, who care about human interaction, creative problem solving & doing the right thing.
First we got to understand the problem & goal(s) of a challenge, as well as how those should be aligned with user needs.
Through creative thinking ideas need to be generated to be able to empower change and finding the right solution.
A (digital) product needs to be functional as well as distinctive & memorable. Being aesthetically pleasing naturally plays a role.
While exploring the world of design I discovered that I have a thing for gradients & colors. Next to discovering this unexpected love story - I taught myselfs few different things like animation,
3D illustration & front-end